The Digital Marketing Specialist, reporting to the Marketing Communications Manager, is a key member of the Hotstart Marketing team, serving as an essential resource for marketing initiatives centered on customer engagement, education, and sales goals. This newly created position will assist with strategic marketing activities including campaign development, execution, and tracking; tradeshow/event planning and execution; account-based marketing (ABM) prospect qualification and lead management. The Digital Marketing Specialist will produce engaging, high-quality, and authoritative content that drives Hotstart’s brand with new and existing target audiences. A detail-oriented approach, top notch communication skills, a deep well of creativity, the desire to learn from others, and the willingness to contribute to the growth of Hotstart are essential to the success of this position
Primary Responsibilities:
Digital Marketing
-Account based marketing (ABM) campaigns for LinkedIn, Google, Bing and other platforms
driving demand generation and brand authority of the company.
-CRM management of prospective leads, generating and qualifying opportunities prior to
hand-off to sales team.
-Website CMS support, domestic and international search engine optimization (SEO),
digital ad creation/management, campaign microsite/landing page creation, email
campaign management.
-Content creation including copy writing, video storytelling, infographics, blog articles, and
other formats in support of sales content and educational training materials.
-Presentation development, desktop publishing, and other marketing material
development as needed.
Event Planning
-Coordinate with Marketing Communications Manager on yearly planning, project
management, and execution of Hotstart’s events (in-person, digital first/digital only,
hybrid events).
-Work with Sales and Engineering to define event goals and needed materials/content
including messaging, display equipment, graphics, documentation, and promotion.
-Pre/post show project management includes ordering show services; arranging attendee
hotel reservations and registrations; preparing and shipping of exhibits to and from event
locations (domestic and international). Some travel may be required in support of in-
person events; must be able to lift up to 40 lbs.
-Digital events will be your opportunity create new customer engagement channels using
social media, streaming, and other video production skills to connect with audiences
outside of traditional in-person events. AMAs, Lunch and Learns, product demos,
webinars, and the like can connect us with a broader audience.
Employee Engagement
-Work with Marketing Communications Manager/Human Resources Manager on fostering
an environment of support and employee well-being.
-Manage employee anniversary recognition program.
-Participate in Fun Committee activities.
Qualifications:
Proficient in Microsoft Office Suite
Experience with Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere)
Experience with website management (CMS)
Experience with CRM or lead management systems
Experience with video storyboarding, scripting, and editing
Excellent written and verbal communication skills
Creative yet critical thinker, organized, able to handle multiple projects and consistently meet deadlines
Experience working effectively in cross-functional / inter-departmental teams
2-3 years professional experience; BA/BS Marketing, Communications, English, or comparable degree preferred.
Accommodations available for disabled individuals to foster success in essential functions.
HOTSTART Inc. is a world leading manufacturer of industrial thermal management systems. Established in 1942 and ISO 9001:2015 certified, we have grown to over 200 employees in a modern manufacturing facility. The company provides a 100% premium-free benefits package highlighted by medical, dental, vision and life insurance, 401(k) with contribution matching and profit sharing, and educational assistance. Email resume to careers@hotstart.com. Hotstart is a drug free, equal opportunity employer – M/F/Veteran/Disability.