Marketing & Communication Manager, Spokane International Airport
To elevate the Spokane International Airport’s brand by directly managing marketing and creative activities that promote, enhance, and protect the organization. The Marketing and Communication Manager will be responsible for branding, creative services, marketing, communicating with internal and external stakeholders utilizing multiple channels and special services lines.
Klündt Hosmer: Digital Marketing Specialist — Part Time
Digital Marketing Specialist — Part Time
Are you a team-oriented, dynamic and motivated online advertising professional who’s passionate about producing high-quality work? We’re looking for a Digital Marketing Specialist to join our team. This is a part time position with the potential of growing to a full time. The Digital Marketing Specialist will be responsible for implementing and managing Pay Per Click/SEM and Online media strategies for clients.
The Digital Marketing Strategist will be responsible for the following:
SEM, DISPLAY, RETARGETING, PAID SOCIAL
Create, deploy and perform daily account management on SEM advertising campaigns on management platforms and contract vendors for a variety of clients (AdWords, Yahoo, Bing, Facebook, etc.).
Manage digital assets of campaigns.
Monitor and manage campaign budgets including keyword bids, daily and monthly account budget caps.
Optimize campaign for impression share, quality score, call tracking, conversions, lead generation, attribution and other KPIs.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Assist in the management of Display network placement lists on AdWords and other contextual advertising platforms.
Provide creative copy suggestions and work with graphic designers to create landing page and ad templates.
Manage and optimize landing pages through A/B testing.
Optimize campaigns for both desktop and mobile devices.
REPORTING, ANALYTICS, COMMUNICATION
Generate monthly client reports for all major metrics, goal tracking and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
Communicate with team and management on project development, timelines, and results.
Work closely with other team members such as account executives, digital strategists, project managers, designers and programmers to meet client goals.
This person will inherently have:
A passion for search and online marketing.
Outstanding organizational, project management and time management skills with attention to detail.
Ability to manage multiple work streams seamlessly and independently in a deadline-driven atmosphere.
Excellent analytical, communication and presentation skills, both verbal and written.
Outstanding ability to think creatively, strategically and tactically to identify and resolve problems.
Ability to learn about new industries and new business types quickly and apply this knowledge to online marketing initiatives to achieve client goals.
High levels of integrity, autonomy, and self-motivation.
Professional skills and qualifications:
Experience in SEM/PPC display, retargeting, paid social and content marketing. Experience with influencer marketing a plus.
Working knowledge of keyword research and analysis.
Experience with multiple analytics tools including Google Analytics.
Understanding of digital ad formats including gif, HTML5 and Flash.
BS/BA degree preferred (relative experience can substitute for degree).
Strong understanding of online advertising platforms (AdWords, Yahoo, Bing). Bonus points for Google AdWords / Bing certification.
Proficiency in MS Excel, PowerPoint, and Word. Experience in Adobe InDesign, Photoshop, Illustrator and Acrobat desired but not required.
If you find this appealing, send Ashley Martin (firstname.lastname@example.org) your resumé, with a paragraph or two on why you’d like to work at Klündt | Hosmer.
Klündt | Hosmer is an integrated branding firm based in Spokane, Washington with a focus on branding and advertising through traditional, digital and online marketing. We encourage you to become familiar with our team, capabilities and portfolio by checking out our website, klundthosmer.com.