The Community Colleges of Spokane is seeking a highly motivated and qualified individual for the position of Web Writer/Social Media Manager in the Marketing and Public Relations Division.
Under general direction of the Communications Manager, the Web Writer/Social Media Manager is responsible for developing a comprehensive strategy and writing content for the websites and social media sites operated by the Community Colleges of Spokane (CCS). This position will develop unique and original social media strategies and content and coordinate social media campaigns to further the goals of CCS, Spokane Community College (SCC) and Spokane Falls Community College (SFCC). This person also will serve as backup to the Communications Manager as needed.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES
Write and manage content for CCS, SCC, SFCC and associated web sites and social media sites. Work directly with administrators and campus personnel to gather information for promotion of specific initiatives, programs and services through the web and social media sites. Ensure information is accurate and presented in a manner appropriate for the web and social media. *
Create work according to web content writing best practices including: Succinct, fact-filled content; Engaging, active tone; Strategic use of subheadings and bulleted lists; Embedded links throughout the text; and Search engine optimization through well-chosen keywords, well-written web page titles, meta tag descriptions, alt tags for images, etc. *
Edit and proof content created by web content specialists as assigned. *
Ensure CCS brand and style standards are followed. *
Check web page content before and after it is published. *
Establish and lead a Districtwide social media team and a web team to coordinate diverseefforts underway on our campuses. *
Serve as a social media and website technical expert who provides guidance and support throughout CCS by demonstrating expertise and collaboration on social media and website content. *
Learn and evaluate the relationship of new communications tools for web and social media. *
Develop metrics and measurements to determine the effectiveness of website and social media projects and campaigns. *
Assist with implementation of crisis communication plans using the web and social media following Incident Command protocol and CCS emergency communications procedures. *
Serve as a back-up to the Communications Manager with press releases, newsletters and emergency communications. *
Support and advance the CCS strategic plan, and perform other duties as assigned. *
* Indicates this is an essential duty
COMPETENCIES & OTHER REQUIREMENTS: REQUIRED COMPETENCIES (MINIMUM QUALIFICATIONS)
A bachelor’s degree in communications, journalism, public relations, marketing or another closely related field from an accredited institution OR an equivalent mix of education and experience that demonstrates the candidate meets all competency requirements for this position.
Four years of experience in social medial development, measurement and writing content for the web and using web content management system.
Effective web writing style, i.e., succinct, customer-friendly, consistent.
Expert research, editing and proofreading skills.
Effective use of search engine optimization techniques.
Understanding of best practices to fulfill ADA compliance requirements.
Ability to multi-task and meet deadlines under pressure while paying attention to detail.
Demonstrated leadership experience in leading small teams, coaching and informal teaching of web writing or social media skills.
Acceptance of the responsibility to promote the welfare and best interests of students at all times, with a passion to help students succeed.
A demonstrable understanding and acceptance of the mission, values, goals and objectives of CCS.
The ability to perform assigned duties in a manner consistent with applicable laws, regulations and goals of the institution, and community and technical college system.
Demonstrated commitment to fostering and supporting a teaching, learning and working environment that honors diversity, equity and inclusion.
PREFERRED COMPETENCIES (DESIRED QUALIFICATIONS)
Experience working in a higher education marketing and public relations setting.
Knowledge of Community Colleges of Spokane, characteristics of the students and region it serves, and the kinds of programs and services it provides.
CONDITIONS/TERMS OF EMPLOYMENT: * TOTAL COMPENSATION: $72,018 – $74,670.
Total compensation is an estimate based upon base compensation, current employer-paid health and related benefit contribution rates and median retirement fund contributions. The actual total will vary depending upon each employee’s enrollment choices.
Person hired must be able to provide acceptable documentation of U.S. Citizenship or lawful authorization to work in the United States. This is an absolute condition of employment. An offer of employment will not carry with it any responsibility or obligation on the part of the District to sponsor an H1-B visa. In addition, the Community Colleges of Spokane maintains a drug-free work environment and prohibits all smoking in the college buildings and state-owned vehicles. Must be able to successfully work in and promote a multicultural work and education environment. Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position.
Work is sedentary in nature
Frequent use of computer and exposure to terminal screens
Visual focus and strain
Work involves constant interruptions and requirement to answer on demand questions by phone, in person, or electronically
Frequent repetitive hand/wrist motions and finger manipulation
Frequent oral and auditory communication with others
CONDITIONS OF EMPLOYMENT
Position is exempt from Fair Labor Standards Act (FLSA)
Requires criminal background check
Ability to travel locally as well as occasional out-of-town travel
If using personal vehicle for travel proof of driver’s license and car insurance required
REQUIRED APPLICATION MATERIALS:
To qualify for consideration, applicants must meet required competencies and submit a complete application packet, which includes the following:
CCS online application.
Cover letter addressing your qualifications as applied to the responsibilities of this position. *
Comprehensive resume. *
Names, addresses, and telephone numbers of three professional references.*
College transcript(s) if applicable – unofficial/copies of transcripts are acceptable for initial application, official copies must be submitted upon acceptance of job offer.
NOTE: All of the above are required to ensure your consideration for this position. The item(s) marked with an asterisk are required attachments to your application prior to submission.
Community Colleges of Spokane does not discriminate in its programs, activities and employment on the basis of race, creed, color, religion, national or ethnic origin, age, sex, marital status, pregnancy, parental status or families with children, status as a mother breastfeeding her child, AIDS/HIV or hepatitis C, honorably discharged veteran status, sexual orientation, gender identity or expression, disability, use of trained guide dog or service animal by a person with disability, genetic information or any other legally protected category. Please direct all inquiries regarding compliance with access, equal opportunity and/or grievances to the Chief Administration Officer, Community Colleges of Spokane, 501 N. Riverpoint Blvd., PO Box 6000, MS 1004, Spokane WA 99217-6000 or call 509-434-5037; WA Telecommunication Relay Services (TRS) 1-800-833-6384 or 7-1-1.