Social Media Community Coordinator / Northern Quest Resort & Casino

Summary of Functions

Working as part of a dedicated social media team, the Social Media Community Coordinator is responsible for the coordination of content posting, social listening, community engagement and social responding for all assigned pages. This position works directly with a Content Creator and the Social Media Manager to drive audience engagement, activate our followers and share the story of Northern Quest, it’s venues and other associated businesses. This role requires immersion in social media, a strong understanding of marketing and refined collaboration skills with stakeholder internal and external to the Northern Quest Marketing Department.

Essential Duties and Responsibilities
• Ensure compliance with the Kalispel Tribe of Indians-Internal Controls, and NQRC Policies and Procedures
• Working with the social media team and other Marketing Team Members, coordinate the on ongoing social posting demands of Northern Quest’s content schedule for all company owned Facebook, Instagram, Twitter and other social media platforms deemed critical
• Participate in and lend key coordination to the execution of a results-driven social media strategy
• Conduct online advocacy for our businesses and open a stream for cross-promotion among them
• Drive a sense of community amongst our various audiences and seek out opportunities for conversation
• Foster interactivity, engagement, community growth, trust, and loyalty with our audiences
• Community moderation, including answering comments and questions, prompting further engagement, escalating issues, following up on issues, and maintaining community standards
• Curate and participate in content generation as necessary with the larger social media team and Marketing Team
• Adeptly compose well written, for trend and voice, social media posts, responses, and direct messages
• Develop key organizational contacts in order to implement a timely process for social posting and responding
• Track social sentiment and work with the social media team to leverage those key insights to further our social media goals
• Stay current with the changing and dynamic landscape of social media and its platforms to ensure maximum effectiveness
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Monitor social media channels for industry trends
• Assist in the development and management of social media marketing and influencer marketing strategies
• Working with others in similar roles, report on the successes of social media marketing
• Measure and report on social media activities, including KPIs, insights and trends to help refine the social media strategy
• Provide support to the larger social media team and cover other functions of the team when necessary

Education, Experience & Other Requirements

• Bachelor’s degree in marketing, public relations or a closely related field required
• 1-3 years of direct professional experience with B2C social media marketing
• Experience in the casino and/or hospitality industries is preferred, but not required
• Social Media is a 24/7 media channel. As such, the candidate must be willing to work a flexible schedule with work often in the evening, on weekends and holidays pertaining to the needs of the position.
• All candidates are required to complete testing to demonstrate their ability to accomplish the core functions of this position

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