One of the endless debates in marketing: do creative ideas work better than evidence-based content? It’s art versus science. Brand versus direct. Right versus left. Some consider creative ideas as marketing fluff. When recessions rise or profits plummet, the instinct is to go back to straightforward and logical communications to save the day.
In this presentation, Adam Morgan (Senior Creative Director from Adobe) will show how emotional ideas impact income based on modern studies on the brain and neuroscience, rather than relying on popular case studies or subjective creative examples. You’ll learn how creative ideas work better and why emotional advertising is effective. It’s the right way to communicate with customers. The less risky way to build a business. More than that, it’s your best bet to improve the bottom line.
Join us for this epic story of neuroscience and creativity.
Wednesday, February 21, 2018
Doors open at 5 PM
AAF Spokane Members: $15
AAF Spokane Student Members: $10
Adam Morgan is a Senior Creative Director at Adobe. He ensures that the writing and creative execution is world class across the enterprise, from long-form thought leadership to Adobe.com and demand gen. He’s a marketing and advertising veteran of 22 years, with a creative pedigree from several international ad agencies. He was named one of the 40 under 40 business leaders by Utah Business Magazine, and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. To read one of his articles on data-driven creativity or more about his new book, Return On Ideas — proof that creative ideas are better for the bottom line, visit his blog at ReturnOnIdea.com.