Learn about programmatic digital ads from national industry leaders in an interactive workshop and luncheon.
The Real-Time Advertising (RTA) Academy is an educational program for creative professionals, media buyers, agencies and corporate marketers to understand the language, tools and processes of the online advertising ecosystem.
October 12, 2017
10:30 am – 12:30 pm Doors open at 10:00 am
Light lunch will be served at the conclusion of the workshop at 12:30pm.
Despite the rapid growth of programmatic, real-time advertising, it remains a mystery to many in media and marketing. In talking with agencies Quantcast discovered a need for always-on education, given the crowded market and confusion around advertising technology. The RTA Academy was borne out of this need as part of the Quantcast’s annual “Quantathon” – an innovation hackathon – created to address the knowledge gap across media buying professionals.
This workshop will provide:
— The essential digital advertising jargon, the key channels and the principles behind real time advertising
— The different metrics and measurements in digital media
— How digital ads are delivered and tracked
— How digital media is bought and sold, and by whom
— The impact of real time advertising
— How to manage a campaign
— How to tailor campaigns to client objectives